The slight decline in traffic from slipping to the #2 spot may be more than compensated by the improved ROI due to the lower cost per click. You can either pay $1.01 to lock in the #1 position, or bid $.80 [...] Effective Keyword Bidding Strategies The Pros And Cons Of “Bid Gaps” February 16, 2005About the Author:Stan Hauser is a leading expert on effective Pay Per Click Advertising strategies, and creator of Pay Per Click Advertising Guide. Example Position # 1 $1.00 Position # 2 $ .79 Position # 3 $.
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