Why Bid Gaps AppearOften times advertisers in the [...] 79 Position # 3 $. For example, the top three positions for the keyword “Mortgage” may be listed as: Position # 1 $1.00 Position # 2 $.79 Position # 3 $.78 In this example the advertiser in the #1 position is overpaying for their traffic. You can either pay $1.01 to lock in the #1 position, or bid $.80 for the # 2 slot. Atlas OnePoint offers a sophisticated Bid Management tool to effectively manage your bidding strategy across 40 different Pay Per Click Search Engines and shopping comparison sites. Example Position # 1 $1.00 Position # 2 $ .79 Position # 3 $. When doing Pay Per Click Advertising you’ll often see “Bid Gaps” emerge among the cost per clicks of the keywords you’re bidding on. Effective Keyword Bidding Strategies This feature allows you to specify the maximum you would be willing to pay per click for each keyword, and the system will automatically adjust your bid to $.01 more than the next highest bidder. The Pros And Cons Of “Bid Gaps” February 16, 2005About the Author:Stan Hauser is a leading expert on effective Pay Per Click Advertising strategies, and creator of Pay Per Click Advertising Guide. They could lower their bid to $.80 and still maintain their #1 position, while saving $.20 on each click.
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