These were people motivated enough to attempt to buy, and gave up. But with all the effort spent finding more business, it?s easy to forget that getting buyers to come in is easy compared to building a long-term relationship with the ones you have (your ?known? Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers is Much Easier than Getting New OnesYellow Pages ads are primarily a tool for acquiring new customers (your ?unknown? It?s unlikely that figures are anywhere near that high in retail situations, but they?re still much higher than they need to be. Stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. A person has to think about whether it?s worth the effort or inconvenience to try or assess something new. –Dr. Become obsessive about getting them so smooth and trouble-free that they?re hardly noticeable at all.Assess each [...] market). What are the odds she?ll be in a hurry to come back?Online, seventy to ninety percent of those who start to make a buy don?t complete the process (abandoned shopping carts, etc.). These interaction points represent higher risk to sellers, because that?s when buyers are is most likely to reconsider or flee.Anything that breaks the steadily building momentum puts the sale at risk. market). (Who cares if the competition does it, too!
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