I often wonder why more websites aren’t promoted in this way by simply adding the [...] It should appear on any material you send to customers or clients, others businesses you deal with and most importantly potential customers. It’s also a good idea to make available online any recent press releases you may have issued. You could even include your URL and if space permits your website slogan on all the simple letter envelopes you send out. Without your URL on your banner people may re-read your content but never revisit your site due to them simply forgetting your website address and you may have lost a customer. Again price wise you mightn’t be able to compete with the big boys and have ads on very popular stations, but local stations offer good prices. First off your website should always have a banner (a standard 468 x 60 or larger banner works best) at the top of every page with your website address clearly visible on it. Now we’ll go through where you can promote your site offline.Put your URL on all day to day business items In the day to day running of your business you’ll use many document type items. It’s best first to start advertising your products, services and URL in local newspapers and then if successful continue onto regional and national publications.
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