Do you really need a blog?Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. Copyright © 2005 Priya Shahhttp://www.priyashah.comBlogging is the latest buzzword in online marketing and PR.But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.If you are planning to start a business blog, ask yourself these questions before you take the final plunge.1. Blogs can help you — Increase your visibility and search engine rankings- Brand yourself, your products, your services, your company- Build a community and network with people who have similar interests- Expand your reach to those outside your current sphere of influence- Establish your credibility as an expert or thought-leader in your field – Put a human face on your business- Reach out to potential customers and stakeholdersDeciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.4. How will you assess the success of your blog?To determine how successful your blog is in boosting your profile or profits you will have [...]
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