But with all the effort spent finding more business, it?s easy to forget that getting buyers to come in is easy compared to building a long-term relationship with the ones you have (your ?known? gives you an advantage, while showing respect for buyers.) Do they add extra aggravations or increases the likelihood of them walking away? market). There are always plenty of reasons why a person changes her mind and wants out (or returns the product) afterwards.That?s why even free offers can be a hard sell. Solving the ?glitch? As you eliminate the aggravations of doing business with you, you?ll see more of that. As the sales process goes along, customers have to be willing to take another step – to make further commitments (however small) of their time and attention.When customers already trust you and are interested in what you?re offering, they?ll take the next step without hesitation. What percentage of your potential buyers taking the first step make it through to the last one? These were people motivated enough to attempt to buy, and gave up. Become obsessive about getting them so smooth and trouble-free that they?re hardly noticeable at all.Assess each obstacle/choice point you?ve got built into the buying and paying process. Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers [...] And a business needs to do that routinely.
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