However, if they?re unsure about you (or had a prior negative experience), they?ll want to think about it – and just maybe that?s when they realize they aren?t all that interested after all.Each buyer choice point actually ups the ante. Stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. What could be done to make interaction points less risky or annoying? –Dr. Whether contact occurs in a single encounter or over time, each step is riddled with choices. That?s at the heart of repeat business. These are the exact places where you?re losing customers – and sales. Lynella Grant An expert in Yellow Page ads and Local Search. These were people motivated enough to attempt to buy, and gave up. There are always plenty of reasons why a person changes her mind and wants out (or returns the product) afterwards.That?s why even free offers can be a hard [...] If you want them to complete the whole sequence, it?s critical their entire experience moves as smoothly as possible.Identify each place where your procedures impose upon customers. These interaction points represent higher risk to sellers, because that?s when buyers are is most likely to reconsider or flee.Anything that breaks the steadily building momentum puts the sale at risk. A relationship builds as a sequence of steps follow one another.
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