Use the Keyword that the add is for in EVERY AD. Unlike Google, you don’t have to worry much about your CTR. 6. this is time consuming and sometimes difficult, but worth the effort.3. Unlike Google, Overture is based 100% on how much you are willing to spend. This can be a substantial difference with the higher priced keywords, so often times I will list where my budget suggests rather than for position. Make Overture ads for Specials you are running on a product. Unlike Google, your ads are only based on price. Both have advantages and disadvantages and really compliment each other well. This means you can really “pre-sell” your product or service from the ad, rather than just trying to get them to come to your site to keep your CTR above .05%. the more expensive keywords. You should [...] Therefore if you are not in 1-5, you are missing out on FREE exposure.5. I have found that I get very similar amounts of traffic from each for the most part, but the type of traffic is very different. Every time you launch a new product/service, tweak the ads that need to reflect it. you just have to find them all and write ads for each one… If you wait till the end to say what you are selling, it might get cut off.
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