Google is showing a new look when a local business search is performed. If you haven’t noticed the change yet you should go check it out. Google has Integrated “Places” Into Their Organic Listings

For months now rumors have been flying around that Google’s “Local 7 Pack” would be changing location, moving to the right hand column above the paid advertising. Well that has happened….partially.

The map has moved to the right hand column but the “Local 7 Pack” has been integrated into the organic search results.

So far our initial research has shown that the 7 pack results are being placed into the organic results either as a “block”, similar to the previous style, sans map, or integrated into the results themselves.

Why The Local Listing Change?

My guess as to why this is would be because of increasing mobile internet use, or smartphones. However, no one really knows except for those who work for Google . We have data that says that when someone is looking for a product or service they plan to make a local off-line purchase. Google reads the same data that we do, so it would make sense to integrate their “Places” data.

What This Change Means for Your Business

Nobody could tell you how much a “Places” listing will help your business, but it is clear that if you dont have an account you had better look into getting one . And, since Google rarely lists more than 7 “Places” listings within the results page it’s imperative that you win on this new battlefield.

Do I Need A Website Anymore?

You may be asking yourself why the heck do I need a website if I can have SERPS listing without out one!  Here’s what you need to remember. When your potential customers go online and search, they are not looking to buy right away. They are looking for information. (credibility factors, education, trust factors) If all you have listed is a phone number and no website, you’re probably going to lose.   Also, the growing trend of mobile means that you not only need a website, but a website that people can navigate no matter where they are .

Finally, don’t think for a minute that this is the end of Google’s latest shift on local search results . If I was a betting man, I would be willing to promise that Google will give extra weight to those who have a “Places” listing AND a great content rich sight. So get to work!