Google’s formula is focused on positioning websites which are “naturally” well-liked. Which means that, even though you are able to summarize how you can position your website in Google in 4 terms (“Obtain plenty of backlinks”), you have to ensure that your own website’s hyperlink design is really as “organic” as it can be (in Google’s view, anyhow).

To get this done, you need to create what I refer to as the “link pyramid” for the website. This pyramid is really a 3-level framework of hyperlinks: 1) the foundation links, 2) the mid-range hyperlinks and 3) the best quality backlinks.

Now, prior to going straight into depth concerning the pyramid, allow me to describe exactly what Google searches for in each and every hyperlink you have to your website. The more of those characteristics every link has, the greater worth Google places onto it whenever positioning your website.

Geographic Diversity. In case all your hyperlinks originate from web pages whose web servers are all within Podunk, Texas, Google is likely to identify that as being really dubious. It’s not hard to know the general geographic area of the web page, and Google includes that information in their formula. So you should obtain hyperlinks from websites which reside all around the internet whenever possible.

Link Text Variety. In the event that each and every hyperlink to a person’s web page all has the identical link text, Google will certainly decrease the value of the links and never position your website. Just in case you aren’t certain what i mean by “hyperlink text”, that is the (usually) blue, underlined phrases inside a hyperlink (e.g. my personal weblog has the link wording “my personal blog”).

Regular growth. Should your completely new website go from getting absolutely no hyperlinks targeted at it to having 2,000 hyperlinks the following week, Google is certainly not likely to rank your website really well. Your website will frequently get ranking well for several days, however it will likely then drop out from the search rankings. That is because Google will discover the unexpected link spike as being a short instant of popularity, yet as soon as that popularity goes by, same goes with the search rankings. You need to increase your hyperlinks steady but very slow, improving the rate of expansion as the website secures a wider link base.

For more information on building a link pyramids, visit my blog.