Whether it?s worth changing their [...] Copyright © 2005 Off the Page Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process. If you want them to complete the whole sequence, it?s critical their entire experience moves as smoothly as possible.Identify each place where your procedures impose upon customers. When customers can?t get the help needed, can?t find the product in the model or size wanted, can?t navigate through the check-out without mishap, she?s likely to stop midstream.Let?s assume that she gets all the way through and completes the buy, despite the obstacles.
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